Principled is a product studio for brands who value Good Design.
We work with a select group of clients to elevate their products by taking ownership of design, engineering, and marketing.
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Newsmate is redefining the space of unstructured news data. We designed and built a suite of applications on top of Newsmate’s Machine Readable News™ infrastructure that empower data analysts in government and the financial sector.
We built a unified design language for all company products.
We prototyped a revolutionary new cloud networking management tool.
OneSource is the leading corporate tax, accounting, and compliance software suite. We designed a unified components library used across all Thomson Reuters products and led the development of the largest single-page web application project in the world.
“Principled built design and engineering systems for us that scaled our products asymmetrically.”
We conceptualized and implemented a semantic drug calendar for physicians.
We architected a sales performance dashboard that tames petabytes of data.
Yahoo strives to be the digital advertising platform of choice for Fortune 500 companies. We redesigned and led the development of the company's flagship campaign management product.
We architected an NLP-powered chat interface for employee onboarding.
We consolidated all adtech products into one unified portal.
Tacen is etching a name for itself in the crypto asset management space. We built their brand identity and designed an exchange terminal and collection of enterprise applications that catapulted them years ahead of the competition.
We are a passionate group of designers, engineers, and product managers dedicated to perfectionist craftsmanship.
While most teams stop pushing when it gets too hard, we never give up until the product is perfect.
We mostly incubate our own projects these days but are occasionaly open to working on projects that excite us.